# California SB 1050 requires disclosure of AI synthetic performers in advertising

- **Record type**: Change log entry
- **Occurred on**: 2026-09-16
- **Jurisdiction**: California (United States)
- **Impact level**: High
- **Status after the change**: Adopted

## What changed

SB 1050 makes it unlawful to create or publish an advertisement that prominently includes a synthetic performer (a human-like digital voice, figure or representation created at least partly with generative AI and not depicting an identifiable person) without a clear and conspicuous disclosure. It takes effect on 1 January 2027. Recorded from secondary reporting; confirm against the chaptered text.

## What it means in practice

Advertisers and agencies should add a clear disclosure to any California advertisement that features an AI-generated performer from 1 January 2027.

## Provenance

- **Record page**: https://aipolicytracker.org/changes/2026-09-16-california-sb-1050-synthetic-performer-ad-disclosure
- **Official source**: https://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill_id=202520260SB1050
- **Source document**: SB-1050 False advertising: synthetic performers
- **Published by**: California Legislative Information
- **Review status**: pending review
- **Confidence**: medium
- **Facts last confirmed**: never confirmed against the official source
- **Retrieved**: 2026-10-05
- **Licence**: https://creativecommons.org/licenses/by/4.0/

> This record is a structured summary with a link to the official text. It is not legal advice. Open the official source before relying on any date or duty. How current each record type must be is published at https://aipolicytracker.org/verification; what a record must carry at all is published at https://aipolicytracker.org/coverage.