{"slug":"eu-ai-act-transparency-article-50","id":"AIPT-OBL-0017","permanent_url":"https://aipolicytracker.org/id/AIPT-OBL-0017","title":"Disclose AI interaction and label synthetic content","short_title":"Transparency obligations for AI systems","category":"transparency","summary":"Providers must ensure AI systems intended to interact with people inform them they are dealing with AI unless obvious; providers of systems generating synthetic audio, image, video or text must mark output in a machine-readable, detectable format; deployers of emotion-recognition or biometric-categorisation systems must inform exposed persons; deployers must disclose deepfakes and AI-generated text published to inform the public on matters of public interest, subject to exceptions.\n","practical_action":"Implement provenance marking (for example content credentials) and user-facing AI disclosures in product UX.\n","is_binding":true,"applies_from":"2026-08-02","section":"Article 50","source_reference":"Article 50","official_source_url":"https://eur-lex.europa.eu/eli/reg/2024/1689/oj","review_status":"pending_review","confidence_level":"medium","last_verified_at":null,"reviewed_by":null,"actors":["provider","deployer"],"sectors":["cross_sector","media_information","consumer_retail"],"use_cases":["generative_ai","content_moderation","customer_service"],"applicability":[{"description":"Providers and deployers of chatbots, generative systems, emotion recognition and biometric categorisation, whatever the risk tier.","actors":["provider","deployer"],"conditions":null}],"evidence_examples":[{"title":"Disclosure and watermarking design record","description":null,"artifact_type":"document"}],"framework_mappings":[{"framework":"iso_42001","framework_name":"ISO/IEC 42001:2023","reference":"Annex A control on communication with interested parties","note":"Original editorial mapping.","confidence_level":"medium","is_original":true},{"framework":"nist_ai_rmf","framework_name":"NIST AI RMF 1.0","reference":"GOVERN 4.x; NIST AI 600-1 content provenance suggestions","note":"Generative AI profile guidance on provenance.","confidence_level":"medium","is_original":true}],"controls":[{"slug":"ai-interaction-and-use-disclosure","title":"AI interaction and use disclosure notices","kind":"process","relationship":"satisfies","note":"User-facing AI interaction notices.","confidence_level":"high","url":"https://aipolicytracker.org/controls/ai-interaction-and-use-disclosure"},{"slug":"synthetic-content-labelling-and-provenance","title":"Synthetic content labelling and provenance marking","kind":"technical","relationship":"satisfies","note":"Machine-readable marking of synthetic output and deepfake labels.","confidence_level":"high","url":"https://aipolicytracker.org/controls/synthetic-content-labelling-and-provenance"}],"url":"https://aipolicytracker.org/obligations/eu-ai-act-transparency-article-50","policy":{"slug":"eu-ai-act","title":"Regulation (EU) 2024/1689 — Artificial Intelligence Act","status":"partially_applicable","jurisdiction":"eu","url":"https://aipolicytracker.org/policies/eu-ai-act"}}