# Disclose AI interaction and label synthetic content

- **Record type**: Obligation
- **Instrument**: Regulation (EU) 2024/1689 — Artificial Intelligence Act
- **Jurisdiction**: European Union
- **Category**: transparency
- **Binding**: Yes
- **Applies from**: 2026-08-02
- **Provision**: Article 50

## In brief

Disclose AI interaction and label synthetic content is a legal requirement under the EU AI Act in the European Union (Article 50). It applies from 2 August 2026. The record carries 1 evidence example and mappings to 2 frameworks. In practice: Implement provenance marking (for example content credentials) and user-facing AI disclosures in product UX.

## What the duty requires

Providers must ensure AI systems intended to interact with people inform them they are dealing with AI unless obvious; providers of systems generating synthetic audio, image, video or text must mark output in a machine-readable, detectable format; deployers of emotion-recognition or biometric-categorisation systems must inform exposed persons; deployers must disclose deepfakes and AI-generated text published to inform the public on matters of public interest, subject to exceptions.

## What an organisation does about it

Implement provenance marking (for example content credentials) and user-facing AI disclosures in product UX.

## Controls that meet this duty

- AI interaction and use disclosure notices (satisfies): https://aipolicytracker.org/controls/ai-interaction-and-use-disclosure
- Synthetic content labelling and provenance marking (satisfies): https://aipolicytracker.org/controls/synthetic-content-labelling-and-provenance

## Parent instrument

- Regulation (EU) 2024/1689 — Artificial Intelligence Act
  - Record: https://aipolicytracker.org/policies/eu-ai-act
  - Context file: https://aipolicytracker.org/policies/eu-ai-act.md

## Provenance

- **Permanent id**: AIPT-OBL-0017 (https://aipolicytracker.org/id/AIPT-OBL-0017; never changes or gets reused)
- **Record page**: https://aipolicytracker.org/obligations/eu-ai-act-transparency-article-50
- **Official source**: https://eur-lex.europa.eu/eli/reg/2024/1689/oj
- **Provision**: Article 50
- **Review status**: pending review
- **Confidence**: medium
- **Facts last confirmed**: never confirmed against the official source
- **Retrieved**: 2026-10-27
- **Licence**: https://creativecommons.org/licenses/by/4.0/
- **Cite as**: AIPolicyTracker (2026). "Disclose AI interaction and label synthetic content (EU AI Act)" [AIPT-OBL-0017, not yet verified]. https://aipolicytracker.org/id/AIPT-OBL-0017 (accessed 27 October 2026).

> This record is a structured summary with a link to the official text. It is not legal advice. Open the official source before relying on any date or duty. How current each record type must be is published at https://aipolicytracker.org/verification; what a record must carry at all is published at https://aipolicytracker.org/coverage.