{"slug":"south-korea-ai-basic-act-art-31-generative-output-labelling-and-deepfake-notice","id":"AIPT-OBL-0061","permanent_url":"https://aipolicytracker.org/id/AIPT-OBL-0061","title":"AI business operators must label generative AI output and clearly flag realistic synthetic media","short_title":"Labelling generative AI output","category":"transparency","summary":"An AI business operator that provides generative AI or a product or service using it must indicate that the output was generated by generative AI. Where the operator provides content such as virtual sound, images or video that is hard to distinguish from reality, it must clearly notify users that the content is AI-generated, in a manner that does not impair a work's artistic or creative expression where that applies. Detailed methods are left to Presidential Decree and ministry guidance.\n","practical_action":"Apply visible labels and, where feasible, embedded provenance marks to generated audio, image and video, and track the decree's technical specifications.\n","is_binding":true,"applies_from":"2026-01-22","section":null,"source_reference":"Article 31(2) and 31(3)","official_source_url":"https://www.law.go.kr/lsInfoP.do?lsiSeq=268543","review_status":"verified","confidence_level":"medium","last_verified_at":"2026-09-26","reviewed_by":"Bhaskar Bhatt","actors":["provider","deployer"],"sectors":["cross_sector","media_information","consumer_retail"],"use_cases":["generative_ai","content_moderation"],"applicability":[{"description":"Providers of generative AI and of products or services built on it that deliver output to users in Korea.","actors":["provider","deployer"],"conditions":null}],"evidence_examples":[{"title":"Output labelling design and samples","description":null,"artifact_type":"record"},{"title":"Synthetic media labelling standard","description":null,"artifact_type":"document"}],"framework_mappings":[{"framework":"nist_ai_rmf","framework_name":"NIST AI RMF 1.0","reference":"MEASURE 2.7, MANAGE 4.1","note":"Content provenance as described in NIST AI 600-1.","confidence_level":"medium","is_original":true},{"framework":"iso_42001","framework_name":"ISO/IEC 42001:2023","reference":"Annex A.8.2, A.8.5","note":"System documentation and information for interested parties.","confidence_level":"low","is_original":true}],"controls":[{"slug":"synthetic-content-labelling-and-provenance","title":"Synthetic content labelling and provenance marking","kind":"technical","relationship":"satisfies","note":"Labels and provenance marks on generated output and realistic synthetic media.","confidence_level":"high","url":"https://aipolicytracker.org/controls/synthetic-content-labelling-and-provenance"}],"url":"https://aipolicytracker.org/obligations/south-korea-ai-basic-act-art-31-generative-output-labelling-and-deepfake-notice","policy":{"slug":"south-korea-framework-act-on-the-development-of-artificial-intelligence-and-establishment-of-a-foundation-for","title":"Framework Act on the Development of Artificial Intelligence and Establishment of a Foundation for Trust (AI Basic Act, Act No. 20676)","status":"in_force","jurisdiction":"south-korea","url":"https://aipolicytracker.org/policies/south-korea-framework-act-on-the-development-of-artificial-intelligence-and-establishment-of-a-foundation-for"}}