# AI business operators must label generative AI output and clearly flag realistic synthetic media

- **Record type**: Obligation
- **Instrument**: Framework Act on the Development of Artificial Intelligence and Establishment of a Foundation for Trust (AI Basic Act, Act No. 20676)
- **Jurisdiction**: South Korea
- **Category**: transparency
- **Binding**: Yes
- **Applies from**: 2026-01-22
- **Provision**: Article 31(2) and 31(3)

## What the duty requires

An AI business operator that provides generative AI or a product or service using it must indicate that the output was generated by generative AI. Where the operator provides content such as virtual sound, images or video that is hard to distinguish from reality, it must clearly notify users that the content is AI-generated, in a manner that does not impair a work's artistic or creative expression where that applies. Detailed methods are left to Presidential Decree and ministry guidance.

## What an organisation does about it

Apply visible labels and, where feasible, embedded provenance marks to generated audio, image and video, and track the decree's technical specifications.

## Controls that meet this duty

- Synthetic content labelling and provenance marking (satisfies): https://aipolicytracker.org/controls/synthetic-content-labelling-and-provenance

## Parent instrument

- Framework Act on the Development of Artificial Intelligence and Establishment of a Foundation for Trust (AI Basic Act, Act No. 20676)
  - Record: https://aipolicytracker.org/policies/south-korea-framework-act-on-the-development-of-artificial-intelligence-and-establishment-of-a-foundation-for
  - Context file: https://aipolicytracker.org/policies/south-korea-framework-act-on-the-development-of-artificial-intelligence-and-establishment-of-a-foundation-for.md

## Provenance

- **Record page**: https://aipolicytracker.org/obligations/south-korea-ai-basic-act-art-31-generative-output-labelling-and-deepfake-notice
- **Official source**: https://www.law.go.kr/lsInfoP.do?lsiSeq=268543
- **Provision**: Article 31(2) and 31(3)
- **Review status**: pending review
- **Confidence**: medium
- **Facts last confirmed**: never confirmed against the official source
- **Retrieved**: 2026-09-24
- **Licence**: https://creativecommons.org/licenses/by/4.0/

> This record is a structured summary with a link to the official text. It is not legal advice. Open the official source before relying on any date or duty. How current each record type must be is published at https://aipolicytracker.org/verification; what a record must carry at all is published at https://aipolicytracker.org/coverage.