AI incident #1590 ·
Purported Philip Morris-Backed AI Tool Reportedly Generated Responses Opposing Stricter EU Tobacco Rules
What happened
Philip Morris International reportedly promoted a "Your Voice Your Choice" tool that allegedly generated first-person responses for an EU call for evidence on tobacco regulation. Investigators reportedly linked hundreds of submissions to the tool and found that it allegedly largely steered users toward arguments against stricter rules, sometimes by purportedly adding points they had not selected.
Only the incident metadata is stored here. The underlying news reports are on the AI Incident Database (CC BY-SA 4.0); use the links above to read them.
News reports (4)
Coverage catalogued by the AI Incident Database. Titles link to the original publisher; the text is not reproduced here.
Who was involved
- Alleged developer
- Philip Morris International, Tobacco Companies, Ai Assisted Public Consultation Response Generator Developers, Large Language Model Developers
- Alleged harmed party
- Epistemic Integrity, European Commission, General Public, General Public Of The European Union, Participants In European Commission Public Consultations, Democratic Integrity, Public Consultation Integrity, Public Health
Classification (MIT AI Risk Repository taxonomy)
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