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MIT AI Risk Repository · Risk Sub-Category · 62.31.04

AI-driven highly personalized advertisement

Category: Impacts of AI (Societal Impacts)

Open the MIT Risk Navigator All entries from Gipiškis2024

Description

"Advanced GPAI systems can create advertisements tailored to individual recip- ients, exploiting the biases and irrational beliefs of each recipient. Such adver- tisements can cause consumers to make decisions they regret in retrospect, or would regret upon more reflection. Current versions of personalized video advertisements already show better re- sults compared to regular advertisements [110]. However, the widespread use of highly personalized advertisements raises concerns about undermining consumer autonomy and exacerbating social inequality."

From Risk Sources and Risk Management Measures in Support of Standards for General-Purpose AI Systems (Gipiškis2024), as extracted by the MIT AI Risk Repository (CC BY 4.0).

Classification

Causal entity
AI
Intent
Other
Timing
Other

Subdomain definition: Using AI systems to gain a personal advantage over others such as through cheating, fraud, scams, blackmail or targeted manipulation of beliefs or behavior. Examples include AI-facilitated plagiarism for research or education, impersonating a trusted or fake individual for illegitimate financial benefit, or creating humiliating or sexual imagery.

Real-world incidents in this subdomain

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How other frameworks describe this risk

  • Impersonation/identity theft

    A Collaborative, Human-Centred Taxonomy of AI, Algorithmic, and Automation Harms (Abercrombie2024)

  • IP/copyright loss

    A Collaborative, Human-Centred Taxonomy of AI, Algorithmic, and Automation Harms (Abercrombie2024)

  • Dehumanisation/objectification

    A Collaborative, Human-Centred Taxonomy of AI, Algorithmic, and Automation Harms (Abercrombie2024)

  • Defamation/libel/slander

    A Collaborative, Human-Centred Taxonomy of AI, Algorithmic, and Automation Harms (Abercrombie2024)

  • Financial and business

    A Collaborative, Human-Centred Taxonomy of AI, Algorithmic, and Automation Harms (Abercrombie2024)

  • Cheating/plagiarism

    A Collaborative, Human-Centred Taxonomy of AI, Algorithmic, and Automation Harms (Abercrombie2024)

  • Cybersecurity

    Foundational Challenges in Assuring Alignment and Safety of Large Language Models (Anwar2024)

  • Domain-Specific Misuses

    Foundational Challenges in Assuring Alignment and Safety of Large Language Models (Anwar2024)

Other entries from Gipiškis2024