AI incident #1551 ·
Purported AI-Generated Advertisements Reportedly Falsely Depicted Lee Ji-hye Endorsing Food and Clothing Products
What happened
Purported AI-generated advertisements reportedly circulated online using South Korean singer and broadcaster Lee Ji-hye's likeness to falsely promote food and clothing products. Lee reportedly said she had no connection to the advertisements and warned followers not to click associated links or make purchases. No confirmed consumer losses were identified in available reporting.
Only the incident metadata is stored here. The underlying news reports are on the AI Incident Database (CC BY-SA 4.0); use the links above to read them.
News reports (3)
Coverage catalogued by the AI Incident Database. Titles link to the original publisher; the text is not reproduced here.
Who was involved
- Alleged deployer
- Scammers, Scammers Impersonating Lee Ji Hye, Online Advertisers
- Alleged harmed party
- Lee Ji Hye, Fans Of Lee Ji Hye, General Public, General Public Of Korea, Epistemic Integrity, Social Media Users, Youtube Users
Classification (MIT AI Risk Repository taxonomy)
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