AI incident #1565 ·
Spokane-Area Fred's Appliance and Victory Media Allegedly Used AI-Assisted Voice Editing Without Spokeswoman's Consent
What happened
Spokane-area appliance retailer Fred's Appliance and production company Victory Media allegedly used AI-assisted editing to alter the voice of Amber George, the longtime spokeswoman for Fred's Appliance, in advertisements assembled from earlier footage. George said the ads were created without her knowledge or consent. The companies acknowledged the voice edits but said they believed her contract authorized them and denied using AI to alter her image.
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News reports (1)
Coverage catalogued by the AI Incident Database. Titles link to the original publisher; the text is not reproduced here.
Who was involved
- Alleged deployer
- Fred'S Appliance, Victory Media, Deepfake Creators, Advertisers, Media Production Companies
- Alleged harmed party
- Amber George, Spokespeople, Privacy
Classification (MIT AI Risk Repository taxonomy)
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