Utah Artificial Intelligence Policy Act (SB 149): requirements, deadlines and compliance actions
Utah Artificial Intelligence Policy Act (SB 149, 2024, as amended by SB 226 and SB 332 in 2025)
What is Utah Artificial Intelligence Policy Act (SB 149)?
Effective 1 May 2024, the Act requires a person using generative AI to interact with a consumer in a consumer transaction to disclose clearly that the consumer is interacting with AI when asked (as amended in 2025, when the interaction is high-risk or on request), and requires providers of regulated occupations (for example health and legal services) to disclose generative-AI use proactively. It states that using AI is no defence to consumer-protection violations, created the Office of Artificial Intelligence Policy and an AI learning laboratory allowing regulatory mitigation agreements, and originally sunset in 2025, extended to 2027.
Who does it apply to?
Businesses using generative AI in consumer transactions in Utah and regulated occupations; enforced by the Division of Consumer Protection.
- Risk categories
- Transparency obligations
- AI system types
- Generative AI systemChatbot / conversational agent
When do the requirements apply?
2024-03-13: signed; 2024-05-01: effective; 2025-05-07: SB 226 and SB 332 amendments effective; sunset extended to 2027.
Dates are taken from the linked official source; a reviewer should confirm in-force and application dates before relying on them.
Penalties
Administrative fines of up to USD 2,500 per violation under the Consumer Sales Practices Act, plus court remedies.
Official sources
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SB 149 (2024)
Utah State Legislature · 13 Mar 2024 · Tier 1 source
Change history
Record version 1: Added in the September 2026 global coverage expansion from the official source listed; reviewer to confirm dates, status and scope against the source text.. Full edit history is in the GitHub repository.
Informational only, not legal advice. Verify every claim against the linked official sources and consult qualified counsel before acting.