AI incident ·
Alleged Deepfake Investment Scam Uses Economist David Rosenberg's Likeness on Meta Platforms
In brief
An AI system built by Synthetic audio generation technology developers and Deepfake technology developers and deployed by Synthetic media creators, Scammers impersonating David Rosenberg and 2 others allegedly harmed Unnamed woman who lost $500, 000 and 6 others.
- Risk domain
- Malicious Actors & Misuse
- Occurred
- Coverage
- 2 reports
What happened
Fraudsters allegedly used AI-generated content and social media ads to impersonate economist David Rosenberg and promote a fraudulent investment scheme. Victims were reportedly directed to WhatsApp groups with fake stock tips, resulting in substantial financial losses, with some exceeding $500,000. The ads reportedly appeared on Meta platforms, including Facebook and Instagram. Rosenberg and his family reported the scam to authorities.
Editor's notes
Timeline note: 04/15/2025 is an approximate date. The ads reportedly began circulating sometime in April 2025. This incident ID was created 06/22/2025.
Laws that address this harm
Policy angle: Classified under Malicious Actors & Misuse (Fraud, scams, and targeted manipulation) in the MIT AI Risk Repository taxonomy; 5 recorded instruments address this use case.
- India DPDP Act
- Law on Artificial Intelligence (2025)
- Law No. 132/2025 on artificial intelligence
- EU AI Act
- Texas Responsible AI Governance Act (TRAIGA)
Matched from the record's risk domain and country to the instruments recorded here. A reviewer can correct the match in the repository (data/external/incident_overrides.yaml).
News reports (2)
Titles link to the original publisher; report text is not reproduced here.
Who was involved
- Alleged deployer
- Synthetic media creators Scammers impersonating David Rosenberg Scammers Deepfake creators
- Alleged harmed party
- Unnamed woman who lost $500,000 Unnamed man who lost $450,000 Syed Hasan Investors General public Epistemic integrity David Rosenberg
AI systems implicated
WhatsAppSynthetic media generation technologySynthetic audio generation technologyMetaInstagramFacebookDeepfake technology
Classification (MIT AI Risk Repository taxonomy)
- Risk domain
- Malicious Actors & Misuse
- Risk subdomain
- 4.3 Fraud, scams, and targeted manipulation
- Causal entity
- Human
- Intent
- Intentional
- Timing
- Post-deployment
- Harm level
- —
- Sectors
- —
- Countries
- —
Risk entries describing this failure mode
Entries from the MIT AI Risk Repository coded to subdomain 4.3.
- Cheating/plagiarism
"Cheating/plagiarism - Use of another person’s or group’s words or ideas without consent and/or acknowledgement."
- IP/copyright loss
"IP/copyright loss - Misuse or abuse of an individual or organisation’s intellectual property, including copyright, trademarks, and patents."
- Financial and business
"Financial and Business - Use or misuse of a technology system in a manner that damages the financial interests of an individual or group, or which causes strategic, operational, legal or financial harm to a business or...
- Impersonation/identity theft
"Impersonation/identity theft - Theft of an individual, group or organisation’s identity by a third-party in order to defraud, mock or otherwise harm them."
- Dehumanisation/objectification
"Dehumanisation/objectification - Use or misuse of a technology system to depict and/or treat people as not human, less than human, or as objects."
- Defamation/libel/slander
"Defamation/libel/slander - Use of a technology system to create, facilitate or amplify false perception(s) about an individual, group, or organisation."
- Misinformation and Manipulation
"Recent studies have demonstrated that LLMs can be exploited to craft deceptive narratives with levels of persuasiveness similar to human-generated content (Pan et al., 2023b; Spitale et al., 2023), to fabri- cate fake n...
- Cybersecurity
"LLMs may exacerbate cybersecurity risks in various ways (Newman, 2024). Firstly, LLMs may significantly amplify the effectiveness of deceptive operations aimed at tricking people into disclosing sensitive information or...
Related incidents
Linked by editors or by text similarity in the source dataset.
Incidents in the same risk subdomain
- Italian Mediaset Journalist Safiria Leccese's Image Was Reportedly Used in a Purportedly AI-Generated Fake Loan Scam
- Scammers Reportedly Used AI-Cloned Daughter's Voice to Defraud Bay Area Mother in Fake Kidnapping Call
- Guelph, Ontario, Woman Reportedly Lost $14,000 in Purported Deepfake MrBeast Cryptocurrency Scam
- Purportedly AI-Recreated Clips from Beastie Boys' 'Sabotage' Video Reportedly Appeared in FBI Promotional Video Posted by Kash Patel
- Ahmedabad Aadhaar Fraud Racket Reportedly Used Purportedly AI-Generated Deepfakes to Change Businessman's Linked Mobile Number
- ChatGPT Was Reportedly Consulted on Body-Disposal and Concealment Questions Before and After University of South Florida Doctoral Students Were Killed
Other incidents involving Synthetic media creators
- Stanford University Acknowledged Using AI to Alter Student Photo for Campus Banners, Replacing Hispanic Student With Black Woman
- AI-Generated Images Purporting to Show Donald Trump Kissing White House Aide Natalie Harp Went Viral on Social Media
- Russia-Linked Matryoshka Influence Operation Reportedly Used AI-Cloned Celebrity Voices and Fabricated News-Style Videos to Target Democratic Candidates Ahead of 2026 U.S. Midterms
- Delhi Man Allegedly Used AI to Create and Circulate Obscene Images of College Acquaintance
- Purported Deepfake WhatsApp Scam Impersonating Tamil Nadu Chief Minister and Actor C. Joseph Vijay Reportedly Defrauded Bengaluru Security Guard of ₹104,000 (~$1,085.40)
- Northern Ireland Victim Reportedly Lost £250,000 in Investment Scam Using Purportedly AI-Generated Video of Unnamed Financial Personality
Source record: incident #1115 on the AI Incident Database · all 2 reports