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Calgary Malls Reportedly Deployed Facial Recognition Without Customer Consent

1 news report Synced from source · record last edited 31 Aug 2026

In brief

An AI system built by Unknown and deployed by Cadillac Fairview allegedly harmed Privacy, Market Mall goers and 2 others.

Risk domain
Privacy & Security Compromise of privacy by obtaining, leaking or correctly inferring sensitive information
Occurred
Coverage
1 reportJul 2018

What happened

Facial recognition (FRT) was reportedly deployed in some Calgary-area malls to approximate customer age and gender without explicit consent, which a privacy expert warned was a cause for concern.

Laws that address this harm

Policy angle: Classified under Privacy & Security (Compromise of privacy by obtaining, leaking or correctly inferring sensitive information) in the MIT AI Risk Repository taxonomy; 5 recorded instruments address this use case.

Matched from the record's risk domain and country to the instruments recorded here. A reviewer can correct the match in the repository (data/external/incident_overrides.yaml).

News reports (1)

Titles link to the original publisher; report text is not reproduced here.

  1. At least two malls are using facial recognition technology to track shoppers' ages and genders without telling
    cbc.ca · Sarah Rieger

Who was involved

Alleged deployer
Cadillac Fairview
Alleged developer
Unknown
Alleged harmed party
Privacy Market Mall goers Chinook Centre mall goers Biometric data subjects

AI systems implicated

Facial recognition systemsCadillac Fairview mall facial recognition systemBiometric data processing systems

Classification (MIT AI Risk Repository taxonomy)

Causal entity
Human
Intent
Intentional
Timing
Post-deployment
Harm level
—
Sectors
—
Countries
—

Risk entries describing this failure mode

Entries from the MIT AI Risk Repository coded to subdomain 2.1.

  • Risks to privacy

    "General- purpose AI models or systems can ‘leak’ information about individuals whose data was used in training. For future models trained on sensitive personal data like health or financial data, this may lead to partic...

    International Scientific Report on the Safety of Advanced AI (Bengio2024)

  • Risks to privacy

    "General- purpose AI systems can cause or contribute to violations of user privacy. Violations can occur inadvertently during the training or usage of AI systems, for example through unauthorised processing of personal d...

    International AI Safety Report 2025 (Bengio2025)

  • Private Training Data

    "As recent LLMs continue to incorporate licensed, created, and publicly available data sources in their corpora, the potential to mix private data in the training corpora is significantly increased. The misused private d...

    Risk Taxonomy, Mitigation, and Assessment Benchmarks of Large Language Model Systems (Cui2024)

  • Association in LLMs

    "Association in LLMs refers to the capability to associate various pieces of information related to a person. According to [68], [86], given a pair of PII entities (xi , xj ), which is associated by a model F. Using a pr...

    Risk Taxonomy, Mitigation, and Assessment Benchmarks of Large Language Model Systems (Cui2024)

  • Privacy Leakage

    "Privacy Leakage means the generated content includes sensitive personal information"

    Risk Taxonomy, Mitigation, and Assessment Benchmarks of Large Language Model Systems (Cui2024)

  • Memorization in LLMs

    "Memorization in LLMs refers to the capability to recover the training data with contextual prefixes. According to [88]–[90], given a PII entity x, which is memorized by a model F. Using a prompt p could force the model...

    Risk Taxonomy, Mitigation, and Assessment Benchmarks of Large Language Model Systems (Cui2024)

  • Privacy Leakage

    "The model is trained with personal data in the corpus and unintentionally exposing them during the conversation."

    Risk Taxonomy, Mitigation, and Assessment Benchmarks of Large Language Model Systems (Cui2024)

  • Privacy and regulation violations

    "Some of the broken systems discussed above are also very invasive of people’s privacy, controlling, for instance, the length of someone’s last romantic relationship [51]. More recently, ChatGPT was banned in Italy over...

    Navigating the Landscape of AI Ethics and Responsibility (Cunha2023)

Incidents in the same risk subdomain

All incidents in this subdomain

Source record: incident #358 on the AI Incident Database · all 1 report