AI incident ·
Purported AI-Generated Advertisements Reportedly Falsely Depicted Lee Ji-hye Endorsing Food and Clothing Products
On this page 6 sections
In brief
An AI system built by Deepfake Technology Developers, Synthetic Media Generation Technology Developers and 2 others and deployed by Scammers, Scammers Impersonating Lee Ji Hye and 1 other allegedly harmed Lee Ji Hye, Fans Of Lee Ji Hye and 5 others.
- Risk domain
- Not classified
- Occurred
- Coverage
- 3 reports
What happened
Purported AI-generated advertisements reportedly circulated online using South Korean singer and broadcaster Lee Ji-hye's likeness to falsely promote food and clothing products. Lee reportedly said she had no connection to the advertisements and warned followers not to click associated links or make purchases. No confirmed consumer losses were identified in available reporting.
Laws on record for this risk area
No instrument on record yet covers this risk area where it happened. See the open queue.
Matched from the record's risk category and country to the instruments in effect recorded here: a law listed covers the area, which is not a finding that it applies to this incident. A reviewer can correct the match in the repository (data/external/incident_overrides.yaml).
News reports (3)
Titles link to the original publisher; report text is not reproduced here.
Who was involved
- Alleged deployer
- Scammers, Scammers Impersonating Lee Ji Hye, Online Advertisers
- Alleged harmed party
- Lee Ji Hye, Fans Of Lee Ji Hye, General Public, General Public Of Korea, Epistemic Integrity, Social Media Users, Youtube Users
Classification (MIT AI Risk Repository taxonomy)
- Risk domain
- —
- Risk subdomain
- —
- Causal entity
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- Intent
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- Timing
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- Harm level
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- Sectors
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- Countries
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Source record: incident #1551 on the AI Incident Database · all 3 reports