AI incident ·
Purported Philip Morris-Backed AI Tool Reportedly Generated Responses Opposing Stricter EU Tobacco Rules
On this page 6 sections
In brief
An AI system built by Philip Morris International, Tobacco Companies and 2 others and deployed by Philip Morris International, Tobacco Companies and 1 other allegedly harmed Epistemic Integrity, European Commission and 6 others.
- Risk domain
- Not classified
- Occurred
- Coverage
- 4 reports
What happened
Philip Morris International reportedly promoted a "Your Voice Your Choice" tool that allegedly generated first-person responses for an EU call for evidence on tobacco regulation. Investigators reportedly linked hundreds of submissions to the tool and found that it allegedly largely steered users toward arguments against stricter rules, sometimes by purportedly adding points they had not selected.
Laws on record for this risk area
No instrument on record yet covers this risk area where it happened. See the open queue.
Matched from the record's risk category and country to the instruments in effect recorded here: a law listed covers the area, which is not a finding that it applies to this incident. A reviewer can correct the match in the repository (data/external/incident_overrides.yaml).
News reports (4)
Titles link to the original publisher; report text is not reproduced here.
Who was involved
- Alleged developer
- Philip Morris International, Tobacco Companies, Ai Assisted Public Consultation Response Generator Developers, Large Language Model Developers
- Alleged harmed party
- Epistemic Integrity, European Commission, General Public, General Public Of The European Union, Participants In European Commission Public Consultations, Democratic Integrity, Public Consultation Integrity, Public Health
Classification (MIT AI Risk Repository taxonomy)
- Risk domain
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- Risk subdomain
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- Causal entity
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- Intent
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- Timing
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- Harm level
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- Sectors
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Source record: incident #1590 on the AI Incident Database · all 4 reports