AI incident ·
Purported Philip Morris-Backed AI Tool Reportedly Generated Responses Opposing Stricter EU Tobacco Rules
In brief
An AI system built by Philip Morris International, Tobacco Companies and 2 others and deployed by Philip Morris International, Tobacco Companies and 1 other allegedly harmed Epistemic Integrity, European Commission and 6 others.
- Risk domain
- Not classified
- Occurred
- Coverage
- 4 reports
What happened
Philip Morris International reportedly promoted a "Your Voice Your Choice" tool that allegedly generated first-person responses for an EU call for evidence on tobacco regulation. Investigators reportedly linked hundreds of submissions to the tool and found that it allegedly largely steered users toward arguments against stricter rules, sometimes by purportedly adding points they had not selected.
Laws that address this harm
No recorded instrument yet addresses this use case where it happened. See the open queue.
Matched from the record's risk domain and country to the instruments recorded here. A reviewer can correct the match in the repository (data/external/incident_overrides.yaml).
News reports (4)
Titles link to the original publisher; report text is not reproduced here.
Who was involved
- Alleged developer
- Philip Morris International, Tobacco Companies, Ai Assisted Public Consultation Response Generator Developers, Large Language Model Developers
- Alleged harmed party
- Epistemic Integrity, European Commission, General Public, General Public Of The European Union, Participants In European Commission Public Consultations, Democratic Integrity, Public Consultation Integrity, Public Health
Classification (MIT AI Risk Repository taxonomy)
- Risk domain
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- Risk subdomain
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- Causal entity
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- Intent
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- Timing
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Source record: incident #1590 on the AI Incident Database · all 4 reports