AI incident ·
Spokane-Area Fred's Appliance and Victory Media Allegedly Used AI-Assisted Voice Editing Without Spokeswoman's Consent
On this page 6 sections
In brief
An AI system built by Deepfake Technology Developers, Synthetic Media Generation Technology Developers and 3 others and deployed by Fred'S Appliance, Victory Media and 3 others allegedly harmed Amber George, Spokespeople and 1 other.
- Risk domain
- Not classified
- Occurred
- Coverage
- 1 report
What happened
Spokane-area appliance retailer Fred's Appliance and production company Victory Media allegedly used AI-assisted editing to alter the voice of Amber George, the longtime spokeswoman for Fred's Appliance, in advertisements assembled from earlier footage. George said the ads were created without her knowledge or consent. The companies acknowledged the voice edits but said they believed her contract authorized them and denied using AI to alter her image.
Laws on record for this risk area
No instrument on record yet covers this risk area where it happened. See the open queue.
Matched from the record's risk category and country to the instruments in effect recorded here: a law listed covers the area, which is not a finding that it applies to this incident. A reviewer can correct the match in the repository (data/external/incident_overrides.yaml).
News reports (1)
Titles link to the original publisher; report text is not reproduced here.
Who was involved
- Alleged deployer
- Fred'S Appliance, Victory Media, Deepfake Creators, Advertisers, Media Production Companies
- Alleged harmed party
- Amber George, Spokespeople, Privacy
Classification (MIT AI Risk Repository taxonomy)
- Risk domain
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- Risk subdomain
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- Causal entity
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- Intent
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- Timing
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- Harm level
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- Sectors
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Source record: incident #1565 on the AI Incident Database · all 1 report