SB 1050 makes it unlawful to create or publish an advertisement that prominently includes a synthetic performer (a human-like digital voice, figure or representation created at least partly with generative AI and not depicting an identifiable person) without a clear and conspicuous disclosure. It takes effect on 1 January 2027. Recorded from secondary reporting; confirm against the chaptered text.
Advertisers and agencies should add a clear disclosure to any California advertisement that features an AI-generated performer from 1 January 2027.
SB-1050 False advertising: synthetic performersCalifornia Legislative Information · 16 Sep 2026
AIPolicyTracker (2026). “California SB 1050 requires disclosure of AI synthetic performers in advertising”. https://aipolicytracker.org/changes/2026-09-16-california-sb-1050-synthetic-performer-ad-disclosure (accessed 4 October 2026). Data licensed CC BY 4.0.
Cite the official text alongside it: SB-1050 False advertising: synthetic performers, California Legislative Information, https://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill_id=202520260SB1050.
Informational only, not legal advice. Verify every claim against the linked official sources and consult qualified counsel before acting.
