Utah Artificial Intelligence Policy Act (SB 149): requirements, deadlines and compliance actions
Utah Artificial Intelligence Policy Act (SB 149, 2024, as amended by SB 226 and SB 332 in 2025)
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On this page 9 sections
In brief
The Utah Artificial Intelligence Policy Act (SB 149) is a binding act of Utah (United States), issued by Utah State Legislature. It has been in force since 1 May 2024. Businesses using generative AI in consumer transactions in Utah and regulated occupations; enforced by the Division of Consumer Protection.
- Jurisdiction
- Utah (United States)
- Instrument type
- Act / statute
- Status
- In force
- Legal force
- Binding
- Issuing body
- Utah State Legislature
- Adopted
- 13 March 2024
- In force
- 1 May 2024
- Applies from
- 1 May 2024
- Official source
- SB 149 (2024)
- Verification
- Verified against the official source 26 Sep 2026
What is the Utah Artificial Intelligence Policy Act (SB 149)?
Effective 1 May 2024, the Act requires a person using generative AI to interact with a consumer in a consumer transaction to disclose clearly that the consumer is interacting with AI when asked (as amended in 2025, when the interaction is high-risk or on request), and requires providers of regulated occupations (for example health and legal services) to disclose generative-AI use proactively. It states that using AI is no defence to consumer-protection violations, created the Office of Artificial Intelligence Policy and an AI learning laboratory allowing regulatory mitigation agreements, and originally sunset in 2025, extended to 2027.
Who does it apply to?
Businesses using generative AI in consumer transactions in Utah and regulated occupations; enforced by the Division of Consumer Protection.
- Risk categories
- Transparency obligations
- AI system types
- Generative AI systemChatbot / conversational agent
When do the requirements apply?
2024-03-13: signed; 2024-05-01: effective; 2025-05-07: SB 226 and SB 332 amendments effective; sunset extended to 2027.
Dates are taken from the linked official source; a reviewer should confirm in-force and application dates before relying on them.
What are the penalties?
Administrative fines of up to USD 2,500 per violation under the Consumer Sales Practices Act, plus court remedies.
Official sources
-
SB 149 (2024)
Utah State Legislature · 13 Mar 2024 · Tier 1 source
Cite this record
AIPolicyTracker (2026). “Utah Artificial Intelligence Policy Act (SB 149)” [AIPT-POL-0228, record version 1, verified 26 September 2026 by Bhaskar Bhatt]. https://aipolicytracker.org/id/AIPT-POL-0228 (accessed 27 October 2026). Data licensed CC BY 4.0.
Permanent id AIPT-POL-0228: it never changes or gets reused, and its address keeps working if this page moves.
Cite the official text alongside it: SB 149 (2024), Utah State Legislature, https://le.utah.gov/~2024/bills/static/SB0149.html.
BibTeX
@misc{aipolicytracker2026_utahartificialintelligen,
author = {{AIPolicyTracker}},
title = {{Utah Artificial Intelligence Policy Act (SB 149)}},
year = {2026},
howpublished = {\url{https://aipolicytracker.org/policies/us-utah-artificial-intelligence-policy-act}},
url = {https://aipolicytracker.org/policies/us-utah-artificial-intelligence-policy-act},
urldate = {2026-10-27},
note = {Data licensed CC BY 4.0. Accessed 27 October 2026}
}
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Record history
No change to this record's tracked fields has been recorded since 15 October 2026, when field-level history began.
Record version 1: Added in the September 2026 global coverage expansion from the official source listed; reviewer to confirm dates, status and scope against the source text. Every earlier wording is in the GitHub repository.
Frequently asked questions
Is the Utah Artificial Intelligence Policy Act (SB 149) in force?
Yes. The Utah Artificial Intelligence Policy Act (SB 149) is in force since 1 May 2024.
Is the Utah Artificial Intelligence Policy Act (SB 149) legally binding?
Yes. The Utah Artificial Intelligence Policy Act (SB 149) is a binding act / statute; the obligations it creates are legal requirements for the actors it covers.
Who does the Utah Artificial Intelligence Policy Act (SB 149) apply to?
Businesses using generative AI in consumer transactions in Utah and regulated occupations; enforced by the Division of Consumer Protection.
When does the Utah Artificial Intelligence Policy Act (SB 149) apply?
2024-03-13: signed; 2024-05-01: effective; 2025-05-07: SB 226 and SB 332 amendments effective; sunset extended to 2027.
What are the penalties under the Utah Artificial Intelligence Policy Act (SB 149)?
Administrative fines of up to USD 2,500 per violation under the Consumer Sales Practices Act, plus court remedies.
Where is the official text of the Utah Artificial Intelligence Policy Act (SB 149)?
The official text is published by Utah State Legislature at https://le.utah.gov/~2024/bills/static/SB0149.html (SB 149 (2024)). This record links to it and is checked against it.
Disclaimer: informational only, not legal advice. Verify every claim against the linked official sources and consult a qualified lawyer before acting.