Disclose AI interaction and label synthetic content
EU AI Act · Article 50
Providers must ensure AI systems intended to interact with people inform them they are dealing with AI unless obvious; providers of systems generating synthetic audio, image, video or text must mark output in a machine-readable, detectable format; deployers of emotion-recognition or biometric-categorisation systems must inform exposed persons; deployers must disclose deepfakes and AI-generated text published to inform the public on matters of public interest, subject to exceptions.
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Applies from 2 Aug 2026