Disclose AI interaction and label synthetic content

Practical action

Implement provenance marking (for example content credentials) and user-facing AI disclosures in product UX.

Who does it apply to?

Providers and deployers of chatbots, generative systems, emotion recognition and biometric categorisation, whatever the risk tier.

Actors

Provider / developerDeployer / user organisation

Sectors

Cross-sector / all sectorsMedia, platforms and informationConsumer products and retail

Use cases

Generative AI and foundation modelsContent moderation and platformsCustomer service and chatbots

Applies from: 2 August 2026

Which controls meet this duty?

Satisfies: the control, operated properly, does the work the duty asks for. Supports: it contributes but the duty needs more. Each control page lists every other duty it serves, so work done once can be counted once.

• satisfiesProcessProduct owner · at launch and on material change
  AI interaction and use disclosure notices

  Serves 18 recorded duties · evidence: AI interaction or use notice, Notice catalogue, Notice wording approval

  User-facing AI interaction notices.

• satisfiesTechnical measureEngineering lead · continuous
  Synthetic content labelling and provenance marking

  Serves 5 recorded duties · evidence: Content labelling and provenance standard, Watermark and provenance robustness test, Visible AI-generated content label

  Machine-readable marking of synthetic output and deepfake labels.

Templates that cover this duty

Generated from the records. Free · no account · links emailed to your work address. This duty is cited in each file with its source reference and a link back here.

• EU AI Act Role and Risk Classifier

  Checklist · XLSX · v4

• AI Agent Registry and Permission Matrix

  Register · XLSX and DOCX · v6

• EU AI Act Article 50 Transparency Kit

  Kit · DOCX and XLSX · v32

• ISO/IEC 42001 Gap Assessment and Statement of Applicability

  Assessment · XLSX · v3

All 10 templates that cover it →

What evidence would a reviewer expect?

Framework mappings

Original editorial crosswalks. They cite clause numbers only and reproduce no standard text; confidence reflects how direct the mapping is.

See every European Union duty mapped this way →

Frequently asked questions

Cite this record

AIPolicyTracker (2026). “Disclose AI interaction and label synthetic content (EU AI Act)” [AIPT-OBL-0017, not yet verified]. https://aipolicytracker.org/id/AIPT-OBL-0017 (accessed 27 October 2026). Data licensed CC BY 4.0.

Permanent id AIPT-OBL-0017: it never changes or gets reused, and its address keeps working if this page moves.

Cite the official text alongside it: Regulation (EU) 2024/1689 of the European Parliament and of the Council of 13 June 2024 laying down harmonised rules on artificial intelligence, Official Journal of the European Union, https://eur-lex.europa.eu/eli/reg/2024/1689/oj.

@misc{aipolicytracker2026_discloseaiinteractionand,
  author       = {{AIPolicyTracker}},
  title        = {{Disclose AI interaction and label synthetic content (EU AI Act)}},
  year         = {2026},
  howpublished = {\url{https://aipolicytracker.org/obligations/eu-ai-act-transparency-article-50}},
  url          = {https://aipolicytracker.org/obligations/eu-ai-act-transparency-article-50},
  urldate      = {2026-10-27},
  note         = {Data licensed CC BY 4.0. Accessed 27 October 2026}
}

Change history

Similar obligations in other instruments

• Providers of generative AI must mark synthetic output as artificially generated in a machine-readable way — EU AI Act, European Union
• Employers must inform workers and their representatives before using high-risk AI at work — EU AI Act, European Union
• Deployers of emotion recognition or biometric categorisation must inform exposed persons — EU AI Act, European Union
• Deployers must disclose deepfakes and AI-generated text published on matters of public interest — EU AI Act, European Union
• Deployers must tell natural persons that a high-risk AI system is used in decisions about them — EU AI Act, European Union
• Deployers must explain individual decisions taken with high-risk AI on request — EU AI Act, European Union
• Frontier developers must publish a transparency report before deploying a new frontier model — California SB 53, California (United States)
• Provide deployers with clear instructions for use — EU AI Act, European Union