Disclose AI interaction and label synthetic content
Under EU AI Act, Article 50
What does it require?
Providers must ensure AI systems intended to interact with people inform them they are dealing with AI unless obvious; providers of systems generating synthetic audio, image, video or text must mark output in a machine-readable, detectable format; deployers of emotion-recognition or biometric-categorisation systems must inform exposed persons; deployers must disclose deepfakes and AI-generated text published to inform the public on matters of public interest, subject to exceptions.
Practical action
Implement provenance marking (for example content credentials) and user-facing AI disclosures in product UX.
Who does it apply to?
Providers and deployers of chatbots, generative systems, emotion recognition and biometric categorisation, whatever the risk tier.
Applies from:
Evidence examples
- Disclosure and watermarking design record (document)
Framework mappings
Original editorial crosswalks. They cite clause numbers only and reproduce no standard text; confidence reflects how direct the mapping is.
| Framework | Reference | Note | Confidence |
|---|---|---|---|
| ISO/IEC 42001:2023 | Annex A control on communication with interested parties | Original editorial mapping. | medium |
| NIST AI RMF 1.0 | GOVERN 4.x; NIST AI 600-1 content provenance suggestions | Generative AI profile guidance on provenance. | medium |
Similar obligations in other instruments
- Notify consumers and explain adverse consequential decisions — Colorado AI Act, Colorado (United States)
- Publish an annual AI use-case inventory — OMB M-25-21, United States
- Provide deployers with clear instructions for use — EU AI Act, European Union
- Notify individuals about the use of personal data in AI recommendations and decisions — PDPC AI advisory guidelines, Singapore
- Provide appropriate transparency and explainability — UK AI regulation framework, United Kingdom (voluntary)
- Report incidents and mark AI-generated content (generative AI framework) — Singapore Model AI Governance Framework, Singapore (voluntary)
Informational only, not legal advice. Verify every claim against the linked official sources and consult qualified counsel before acting.