AI business operators must label generative AI output and clearly flag realistic synthetic media

Practical action

Apply visible labels and, where feasible, embedded provenance marks to generated audio, image and video, and track the decree's technical specifications.

Who does it apply to?

Providers of generative AI and of products or services built on it that deliver output to users in Korea.

Actors

Provider / developerDeployer / user organisation

Sectors

Cross-sector / all sectorsMedia, platforms and informationConsumer products and retail

Use cases

Generative AI and foundation modelsContent moderation and platforms

Applies from: 22 January 2026

Which controls meet this duty?

Satisfies: the control, operated properly, does the work the duty asks for. Supports: it contributes but the duty needs more. Each control page lists every other duty it serves, so work done once can be counted once.

• satisfiesTechnical measureEngineering lead · continuous
  Synthetic content labelling and provenance marking

  Serves 5 recorded duties · evidence: Content labelling and provenance standard, Watermark and provenance robustness test, Visible AI-generated content label

  Labels and provenance marks on generated output and realistic synthetic media.

Templates that cover this duty

Generated from the records. Free · no account · links emailed to your work address. This duty is cited in each file with its source reference and a link back here.

• AI Agent Registry and Permission Matrix

  Register · XLSX and DOCX · v6

• EU AI Act Article 50 Transparency Kit

  Kit · DOCX and XLSX · v44

• ISO/IEC 42001 Gap Assessment and Statement of Applicability

  Assessment · XLSX · v3

• NIST AI RMF ↔ EU AI Act ↔ ISO/IEC 42001 Crosswalk

  Crosswalk · XLSX · v5

All 10 templates that cover it →

What evidence would a reviewer expect?

Framework mappings

Original editorial crosswalks. They cite clause numbers only and reproduce no standard text; confidence reflects how direct the mapping is.

See every South Korea duty mapped this way →

Frequently asked questions

Cite this record

AIPolicyTracker (2026). “AI business operators must label generative AI output and clearly flag realistic synthetic media (AI Basic Act)” [AIPT-OBL-0061, verified 26 September 2026 by Bhaskar Bhatt]. https://aipolicytracker.org/id/AIPT-OBL-0061 (accessed 8 November 2026). Data licensed CC BY 4.0.

Permanent id AIPT-OBL-0061: it never changes or gets reused, and its address keeps working if this page moves.

Cite the official text alongside it: Framework Act on the Development of Artificial Intelligence and Establishment of a Foundation for Trust (AI Basic Act, Act No. 20676), Korea Ministry of Government Legislation, National Law Information Center, https://www.law.go.kr/lsInfoP.do?lsiSeq=268543.

@misc{aipolicytracker2026_aibusinessoperatorsmustl,
  author       = {{AIPolicyTracker}},
  title        = {{AI business operators must label generative AI output and clearly flag realistic synthetic media (AI Basic Act)}},
  year         = {2026},
  howpublished = {\url{https://aipolicytracker.org/obligations/south-korea-ai-basic-act-art-31-generative-output-labelling-and-deepfake-notice}},
  url          = {https://aipolicytracker.org/obligations/south-korea-ai-basic-act-art-31-generative-output-labelling-and-deepfake-notice},
  urldate      = {2026-11-08},
  note         = {Data licensed CC BY 4.0. Accessed 8 November 2026}
}

Change history

Similar obligations in other instruments

• Employers must inform workers and their representatives before using high-risk AI at work — EU AI Act, European Union
• Disclose AI interaction and label synthetic content — EU AI Act, European Union
• Deployers must tell natural persons that a high-risk AI system is used in decisions about them — EU AI Act, European Union
• Deployers of emotion recognition or biometric categorisation must inform exposed persons — EU AI Act, European Union
• Deployers must disclose deepfakes and AI-generated text published on matters of public interest — EU AI Act, European Union
• Providers of generative AI must mark synthetic output as artificially generated in a machine-readable way — EU AI Act, European Union
• Deployers must explain individual decisions taken with high-risk AI on request — EU AI Act, European Union
• Frontier developers must publish a transparency report before deploying a new frontier model — California SB 53, California (United States)