AI business operators must label generative AI output and clearly flag realistic synthetic media
Context fileUnder Framework Act on the Development of Artificial Intelligence and Establishment of a Foundation for Trust, Article 31(2) and 31(3)
What does it require?
An AI business operator that provides generative AI or a product or service using it must indicate that the output was generated by generative AI. Where the operator provides content such as virtual sound, images or video that is hard to distinguish from reality, it must clearly notify users that the content is AI-generated, in a manner that does not impair a work's artistic or creative expression where that applies. Detailed methods are left to Presidential Decree and ministry guidance.
Practical action
Apply visible labels and, where feasible, embedded provenance marks to generated audio, image and video, and track the decree's technical specifications.
Who does it apply to?
Providers of generative AI and of products or services built on it that deliver output to users in Korea.
Applies from:
Which controls meet this duty?
Satisfies: the control, operated properly, does the work the duty asks for. Supports: it contributes but the duty needs more. Each control page lists every other duty it serves, so work done once can be counted once.
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satisfiesTechnical measureEngineering lead · continuousSynthetic content labelling and provenance marking
Serves 5 recorded duties · evidence: Content labelling and provenance standard, Watermark and provenance robustness test, Visible AI-generated content label
Labels and provenance marks on generated output and realistic synthetic media.
What evidence would a reviewer expect?
| Evidence | Type | Notes |
|---|---|---|
| Output labelling design and samples | record | |
| Synthetic media labelling standard | document |
Framework mappings
Original editorial crosswalks. They cite clause numbers only and reproduce no standard text; confidence reflects how direct the mapping is.
See every South Korea duty mapped this way →
| Framework | Reference | Note | Confidence |
|---|---|---|---|
| NIST AI RMF 1.0 | MEASURE 2.7, MANAGE 4.1 | Content provenance as described in NIST AI 600-1. | medium |
| ISO/IEC 42001:2023 | Annex A.8.2, A.8.5 | System documentation and information for interested parties. | low |
Cite this record
AIPolicyTracker (2026). “AI business operators must label generative AI output and clearly flag realistic synthetic media (Framework Act on the Development of Artificial Intelligence and Establishment of a Foundation for Trust)”. https://aipolicytracker.org/obligations/south-korea-ai-basic-act-art-31-generative-output-labelling-and-deepfake-notice (accessed 24 September 2026). Data licensed CC BY 4.0.
Cite the official text alongside it: Framework Act on the Development of Artificial Intelligence and Establishment of a Foundation for Trust (AI Basic Act, Act No. 20676), Korea Ministry of Government Legislation, National Law Information Center, https://www.law.go.kr/lsInfoP.do?lsiSeq=268543.
Similar obligations in other instruments
- Disclose AI interaction and label synthetic content — EU AI Act, European Union
- Employers must inform workers and their representatives before using high-risk AI at work — EU AI Act, European Union
- Deployers must tell natural persons that a high-risk AI system is used in decisions about them — EU AI Act, European Union
- Providers of generative AI must mark synthetic output as artificially generated in a machine-readable way — EU AI Act, European Union
- Deployers of emotion recognition or biometric categorisation must inform exposed persons — EU AI Act, European Union
- Deployers must disclose deepfakes and AI-generated text published on matters of public interest — EU AI Act, European Union
- Deployers must explain individual decisions taken with high-risk AI on request — EU AI Act, European Union
- Provide deployers with clear instructions for use — EU AI Act, European Union
Informational only, not legal advice. Verify every claim against the linked official sources and consult qualified counsel before acting.